The Telegraph has a report on a new study  that attempts to divide people in to 4 different types of drinkers, based on how alcohol affects them.  The four types are:

1. Hemingway
2. The Nutty Professor
3. Mary Poppins
4. Mr Hyde

My first thought was “this sounds like a Buzzfeed quiz”.  So I went looking, and found that yes, Buzzfeed has actually done this quiz.  Oddly, the Buzzfeed version has way more boring names for their classifications.  OTOH, they probably used more interesting gifs…though to be fair I haven’t seen the study questionnaire to verify.

When I went to actually read the study, I realized that they actually kicked it off by citing Buzzfeed-esque clickbait headlines.  So basically, a study inspired by Buzzfeed headlines ends up sounding like a Buzzfeed headline, and the research version was more creative than the Buzzfeed version. Whoa.