As someone who spends an inordinate amount of time thinking about data and using the internet, I tend to get pretty interested in how internet companies are using data to think about me.
In this era of data tracking, I think it’s interesting to try to visualize what the algorithms are saying about you. As such, I like to keep things a bit varied, just to keep them on their toes a bit. This is why my morning reading tends to be spread out over a wide spectrum: Slate, Instapundit, Reason magazine, Gawker, Jezebel, WaPo, and the occasional TMZ.
I had gotten in to this after reading a Wired magazine article that talked about how Google actually predicts your demographics based on what you search for most often and what websites you routinely visit. At the time, they had me pegged…..so I decided I had to branch out a bit.
I was thinking of this recently when I had a conversation with someone about this blog. They asked who it was geared towards and I replied that I tried to make it for everyone, but it’s seemed to particularly appeal to conservative-leaning middle aged males. Of course I quickly realize that could just be who comments….and I got to kind of wishing that Google would mash-up their predictions and give me their best guess at the actual demographics. Which of course reminded me that I should check my own again.
As of today, January 21st, Google is pretty sure I’m a 55-64 year old male.
To be fair, they’re only 2 to 3 decades and one X chromosome off (if you’re curious what you are and you have a Google account click here).
So now I’m curious….is this because I added more conservative sites in to the mix? Is this because my commenters who send me links tend to be in this demo and thus I’m getting categorized by proxy? GOOGLE WHAT WENT WRONG???? WHY AM I TURNING IN TO MY FATHER??? IS IT BECAUSE I TITLE BLOG POSTS AFTER SONGS THAT CAME OUT IN 1978???
Oh, and by the by, Google would not even hazard a guess at what any of my interests are, though they have a spot for it.
So, who does Google think you are?